Loadshedding has become an unavoidable challenge for businesses in South Africa, disrupting daily life and impacting the effectiveness of digital advertising. Brands often struggle to reach their audience when power outages affect consumer behaviour. But what if your advertising could adapt in real time, ensuring that your message reaches the right audience at the right moment?
Introducing Illuminate, powered by Taptap – a game-changing advertising solution that ensures your brand stays visible, even when the lights go out.
How Taptap’s Illuminate Works
Taptap Illuminate leverages cutting-edge geospatial technology to map loadshedding zones, dynamically adjusting your digital campaigns to target areas currently experiencing power outages. Meaning when the electricity is down and more people turn to their mobile devices, Taptap shifts impressions to these areas, capturing undivided attention and maximising engagement.
The Impact: Nivea’s Success Story
One of the best examples of Illuminate’s effectiveness comes from Nivea, a global skincare brand that harnessed the power of this innovative technology to enhance their campaign performance. By shifting impressions to loadshedding-affected zones, Nivea saw a significant uplift in view-through rates (VTR) and in-store foot traffic.
Why Brands Love Illuminate
- Real-Time Adaptation: Your campaign dynamically shifts to where it matters most.
- Enhanced Engagement: Capture your audience’s attention when they are most receptive.
- Proven Results: Increased CTRs and tangible foot traffic boosts.
- Expansion to Nigeria: Now rolling out beyond South Africa to tackle power-related challenges across Africa.
Stay Visible, Stay Connected
Loadshedding shouldn’t mean losing valuable advertising opportunities. With A.M.A Digital Media, Taptap Illuminate empowers brands to stay ahead, adapt fast, and maintain visibility when it matters most.
Ready to keep your brand shining through the darkness? Contact us today to learn more about how Illuminate can revolutionise your digital campaigns.
Let’s Illuminate Your Advertising!