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Why do we get ads based on our location on YouTube?  If you’ve ever used YouTube, you might not know that the ads that are served to you are often tailored to your location.  This

A.M.A Digital Media Unveils Taptap Illuminate: Revolutionising Advertising Amidst South Africa’s Power Challenges A.M.A Digital Media — leading ad-tech and media sales house connecting media brands to African audiences — is thrilled to announce the

Exploring Media Connections in Africa The African media landscape is a dynamic and complex ecosystem that plays a crucial role in shaping opinions, disseminating information, and connecting communities. Understanding the evolution, influence, and regulatory aspects

3 Elements of Omnichannel User Experiences In today’s digital world, businesses have multiple channels to engage with their customers. From brick-and-mortar stores to social media, email, and mobile devices, customers expect to interact with brands