In today’s fast-evolving digital landscape, brands are constantly seeking new and effective ways to connect with their target audiences. At Taptap, we are committed to staying at the forefront of innovation, which is why we are excited to announce our partnership with Triton Digital. Through the Triton Ad Platform, we can now offer our clients premium audio advertising with the benefit of location-based targeting capabilities in South Africa, ensuring highly targeted and impactful ad placements.
Why Audio Advertising?
The South African market presents a compelling case for audio advertising, with a growing number of engaged listeners consuming digital audio content daily. According to recent market data:
- 890,000 unique listeners offer advertisers a broad yet addressable audience.
- Streaming (43.7%) and on-demand (34.4%) content dominate the audio landscape, highlighting the shift in how users engage with content.
- Mobile usage leads the way (69.3%), making mobile-first audio advertising a key strategy.
- 12.2 million total ad calls indicate a strong demand for digital audio inventory.
With such a diverse and engaged audience, brands have an incredible opportunity to deliver targeted and personalised messages in the right place at the right time.
Why use Triton Audio?
Triton Audio is a cutting-edge premium audio advertising platform that allows brands to seamlessly purchase and place audio ads across various streaming, on-demand, and podcast channels. This advanced technology ensures:
- Real-time bidding for optimised ad placements.
- Precise targeting based on demographics, location, and listening behaviour.
- Seamless integration with multiple audio publishers, including top stations like KFM, FM702, and Deezer.
Available Ad Formats
Through our partnership with Triton Digital, we offer highly effective ad formats designed to engage listeners and drive action:
- Companion Display Banner in Audio: A non-skippable display banner that appears on audio-native platforms such as Spotify, ensuring visual reinforcement of your audio message.
- Embedded Audio in Display Ads: A skippable audio ad integrated within a display ad, providing a dual-format engagement opportunity.
Both formats include strong calls to action (CTAs) to maximise engagement and conversions.
Get Started with Audio Advertising Today
If you’re looking to expand your digital advertising strategy and tap into the power of audio, now is the perfect time. Contact us today to learn more about how we can help you leverage premium audio advertising to connect with your audience and drive meaningful engagement.
Ready to amplify your brand’s message? Contact us now to book your advertising space!