What We Do
Video is the fastest growing sector but lacks premium inventory at scale. Advertisers are looking for brand-safe, highly viewable video inventory with engaged audiences that deliver against key metrics.
Oovvuu offers brands a cross-network buy with a simple “plug-and-play” solution, empowering publishers to put contextually relevant videos in articles, bringing advertising revenue back to publishers and broadcasters.
Services offering
Publishers use the Oovvuu player and embed contextual videos relative to the content into their articles. The positioning for our player sits below the headline of the article, above the fold and in the perfect position on a premium publisher. We deliver highly viewable pre-roll video ads into this premium content partner network across South Africa and many global markets.
Audience
South Africa is building up to 20 million premium video impressions across all verticals and within South Africa’s most loved and visited news brands such as 24.com, Arena Holdings, and Independent News. Oovvuu has access to the consumption megatrends of news and sport, lifestyle, entertainment, business, technology, travel and motoring.
- User-Initiated
- Content After Ad
- Audio On By Default
- 15-second pre-roll
- High Viewability
- High Completions
- High Time In View
- High CTR's
Who we service
We work with global top brands and offer our product in two ways:
- Programmatic execution via DV360 via a deal ID into your seat
- A fully managed operational service via IO
Anytime, anywhere. Start brand advertising on the right foundation and watch your online footprint grow. Contact one of our experts for more information.
Why work with us
We’re so confident about our products and services that we guarantee a positive outcome on your data. Our campaigns will be optimised in real-time, driving up to a 30% increase in CTR, VTR and CPV performance. You’ll also get 24/7 support and post-campaign reporting ensuring our technology drives result-driven data based on your KPIs.
Why work with us
Want to know more? Please speak to one of our experts on how we can effortlessly and efficiently assist your clients, leaving zero budget waste and complete brand visibility.
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