Are you ready to make this Mother’s Day your most successful yet? At A.M.A Digital Media, we specialise in innovative media solutions that drive real results. With our cutting-edge location-based targeting technology, Taptap, we can help you connect with potential customers right when they are near your stores, maximising foot traffic and sales.
Your Key to Mother’s Day Success
As a leading ad-tech media sales house, we bring innovative solutions to businesses looking to enhance their marketing efforts. One of our standout products, Taptap, is revolutionising how retail businesses connect with potential customers.
With Mother’s Day just around the corner, now is the perfect time to leverage our location-based technology to drive foot traffic into your stores. Our Taptap technology allows us to precisely target audiences within specific geographic areas, or geofences. This means we can reach customers who are near your brick-and-mortar stores, increasing the likelihood that they will walk through your doors. Imagine reaching shoppers who are just a few kilometers away, with tailored messages about your Mother’s Day promotions.
Woolworths Mother’s Day Success Story
Our collaboration with Flume and Woolworths highlights the effectiveness of our approach. By mapping all existing and competitor stores and utilising historical data, we crafted a campaign that not only increased foot traffic but also boosted e-commerce sales. The strategic use of mobile display advertising allowed us to reach high-affinity audiences, ensuring that your promotions resonate with those who are most likely to convert.
Let’s take a look at how we helped Woolworths achieve remarkable results with a similar campaign:
- Targeted Audience: We focused on shopping customers interested in finance, retail, health, and wellness, living in suburban areas.
- Strategic Geofencing: We geofenced Woolworths branches and competitor stores to build retargeting audiences of visitors.
- Coordinated Display: We used mobile display advertising with 6 different creative lines to engage the target audience.
- Moment-Based Activation: The campaign activated when the target audience was within 1, 3, or 5 kilometers of branches, with different calls to action.
- Footfall Tracking: We tracked the total feet into Woolworths stores.
Impressive Results
The Woolworths Mother’s Day campaign achieved significant success:
- 1750 total feet into Woolworths stores.
- 5X above the retail footfall benchmark.
These results demonstrate the power of location-based targeting in driving real foot traffic.
Let’s Make This Mother’s Day Unforgettable
As you prepare for Mother’s Day, consider how Taptap can elevate your marketing strategy. Our targeted campaigns will not only drive foot traffic but also create meaningful connections with your customers, encouraging them to choose your store for their special gifts.
By integrating Taptap into your Mother’s Day strategy, you can ensure that you are not just reaching customers but genuinely engaging with them in a way that drives sales and enhances their shopping experience.
How Taptap Works for Your Mother’s Day Campaign
- Map Your Stores: We map all your existing stores and competitor stores.
- Target Your Audience: We use historical data and high-affinity audiences to identify potential customers.
- Reach Customers Nearby: We activate your campaign when the target audience is near your stores.
- Track and Analyse: We provide full attribution on all mobile impressions and report on footfall into branches.
Why Choose A.M.A Digital Media for Your Mother’s Day Campaign?
- Expertise in Location-Based Targeting: We specialise in using location-based targeting to drive foot traffic.
- Proven Results: Our Woolworths case study demonstrates our ability to deliver significant results.
- Strategic Approach: We create tailored campaigns that target the right audience at the right time.
- Expansion into Africa: We have reach into Africa, bringing our expertise to a wider market.
Don’t miss out on the opportunity to make this Mother’s Day a success. Contact us today to learn how we can help you drive foot traffic and increase sales.