The Why of Where – Location 2.0

The Why of Where – Location 2.0

The Why of Where – Location 2.0 In the fast-paced world of digital advertising, where every click counts and every impression matters, the imminent demise of the cookie has the industry scrambling for a solution. But fear not, for in the absence of this familiar tracking tool, a new hero emerges – area-based marketing. Welcome […]

Mastering Twitch Advertising: High-Impact Display Units and Unskippable Ads

Mastering Twitch Advertising: High-Impact Display Units and Unskippable Ads

Mastering Twitch Advertising: High-Impact Display Units and Unskippable Ads In the digital age, advertising has evolved beyond traditional mediums, embracing the dynamic world of online platforms. Twitch, a live-streaming platform predominantly used by gamers, has emerged as a lucrative advertising avenue. With its high-impact display units and unskippable ads, Twitch offers unique opportunities for brands […]

Maximising Your Gaming Advertising Campaign for Black Friday Success

Maximising Your Gaming Advertising Campaign for Black Friday Success As the gaming industry continues to evolve at a rapid pace, the importance of a well-executed advertising campaign cannot be overstated. This is particularly true during peak sales periods such as Black Friday when competition is fierce and consumer attention is at a premium. By employing […]

The Role of Gaming Brands in African Advertising

The Role of Gaming Brands in African Advertising

The Role of Gaming Brands in African Advertising In recent years, the African gaming market has witnessed significant growth, presenting a unique opportunity for gaming brands to establish their presence and make an impact. Understanding the dynamics of this market is essential for gaming brands looking to tap into the vast potential that Africa offers. […]

How has Omnichannel Marketing Evolved?

How has Omnichannel Marketing Evolved?

How has Omnichannel Marketing Evolved? Marketing has come a long way since the days of print ads and billboards. Nowadays, consumers have access to multiple channels and devices that they use to engage with brands. The evolution of marketing has given rise to a new concept known as “Omnichannel Marketing.” This approach aims to provide […]

Why Do We Get Ads Based on our Location on YouTube?

Why do we get ads based on our location on YouTube?

Why do we get ads based on our location on YouTube?  If you’ve ever used YouTube, you might not know that the ads that are served to you are often tailored to your location.  This may leave you wondering – why am I being shown these ads? The answer lies in targeted advertising, and in […]

Taptap Illuminate: Revolutionising Advertising Amidst South Africa’s Power Challenges

A.M.A Digital Media Unveils Taptap Illuminate: Revolutionising Advertising Amidst South Africa's Power Challenges

A.M.A Digital Media Unveils Taptap Illuminate: Revolutionising Advertising Amidst South Africa’s Power Challenges A.M.A Digital Media — leading ad-tech and media sales house connecting media brands to African audiences — is thrilled to announce the launch of “Illuminate” by Taptap. This ingenious add-on solution is designed to transform advertising strategies amidst South Africa’s unique power […]

Exploring Media Connections in Africa

Exploring Media Connections in Africa

Exploring Media Connections in Africa The African media landscape is a dynamic and complex ecosystem that plays a crucial role in shaping opinions, disseminating information, and connecting communities. Understanding the evolution, influence, and regulatory aspects of media in Africa is key to comprehending the intricate web of media connections on the continent. Understanding the African […]

3 Elements of Omnichannel User Experiences

3 Elements of Omnichannel user experiences

3 Elements of Omnichannel User Experiences In today’s digital world, businesses have multiple channels to engage with their customers. From brick-and-mortar stores to social media, email, and mobile devices, customers expect to interact with brands seamlessly across multiple touchpoints. This is where omnichannel user experiences come into play. In this article, we’ll delve into the […]

Discover the Benefits of IONO.fm for Audio Streaming

Discover the Benefits of IONO.fm for Audio Streaming

Discover the Benefits of IONO.fm for Audio Streaming IONO.fm is a feature-packed podcast and audio content streaming platform that offers a multitude of advantages for both casual listeners and dedicated podcast enthusiasts. With its user-friendly interface and extensive library of audio content, it has become a go-to choice for many listening lovers. In this article, […]