Drive Mother’s Day Foot Traffic with Location-Based Targeting
Are you ready to make this Mother’s Day your most successful yet? At A.M.A Digital Media, we specialise in innovative media solutions that drive real results. With our cutting-edge location-based targeting technology, Taptap, we can help you connect with potential customers right when they are near your stores, maximising foot traffic and sales. Your Key […]
Unlocking the Power of Audio Advertising: Taptap Partners with Triton Digital
In today’s fast-evolving digital landscape, brands are constantly seeking new and effective ways to connect with their target audiences. At Taptap, we are committed to staying at the forefront of innovation, which is why we are excited to announce our partnership with Triton Digital. Through the Triton Ad Platform, we can now offer our clients […]
Shining Through Loadshedding: How Taptap’s Illuminate Keeps Your Brand Visible
Loadshedding has become an unavoidable challenge for businesses in South Africa, disrupting daily life and impacting the effectiveness of digital advertising. Brands often struggle to reach their audience when power outages affect consumer behaviour. But what if your advertising could adapt in real time, ensuring that your message reaches the right audience at the right […]
Unlocking the Power of Digital Media for Financial Services in Africa
In today’s digital-first world, financial services brands must embrace innovative strategies to remain competitive, build trust, and engage with their audiences. At A.M.A Digital Media, we specialise in leveraging cutting-edge technology and data-driven insights to enhance brand awareness, engagement, and reach—especially in Africa’s rapidly growing digital economy. Why Brand Awareness and Engagement Matter Financial services […]
Helping Brands Reach African Audiences
Having stores across Africa is no easy task, especially when you need people to find the stores. This is where we helped Hungry Lion reach 1 million people in each store they have across Africa. We have stores in Angola, Botswana, Namibia, South Africa, Zambia, and Eswatini, and we plan to add more. Working with […]
Finding the moment of truth to increase sales.
House & Home needed to activate a Demo Sale across the country over one specific weekend. We helped map out 42 House and Home branches and thanks to our unique custom audiences, we created a compelling call to action to drive these audiences into stores in September 2023. Attracting a large retail audience, aged 22 […]
BMW’s 50th Anniversary Campaign: A Targeted Approach to Drive Sales
BMW’s 50th Anniversary Campaign: A Targeted Approach to Drive Sales To celebrate its 50th anniversary in South Africa, BMW launched a special retail offer aimed at attracting potential car buyers. The campaign focused on capturing the attention of ready-to-buy consumers and driving them to BMW dealerships. Target Audience and Strategy BMW identified two distinct audience […]
The Why of Where – Location 2.0
The Why of Where – Location 2.0 In the fast-paced world of digital advertising, where every click counts and every impression matters, the imminent demise of the cookie has the industry scrambling for a solution. But fear not, for in the absence of this familiar tracking tool, a new hero emerges – area-based marketing. Welcome […]
Mastering Twitch Advertising: High-Impact Display Units and Unskippable Ads
Mastering Twitch Advertising: High-Impact Display Units and Unskippable Ads In the digital age, advertising has evolved beyond traditional mediums, embracing the dynamic world of online platforms. Twitch, a live-streaming platform predominantly used by gamers, has emerged as a lucrative advertising avenue. With its high-impact display units and unskippable ads, Twitch offers unique opportunities for brands […]
Maximising Your Gaming Advertising Campaign for Black Friday Success
Maximising Your Gaming Advertising Campaign for Black Friday Success As the gaming industry continues to evolve at a rapid pace, the importance of a well-executed advertising campaign cannot be overstated. This is particularly true during peak sales periods such as Black Friday when competition is fierce and consumer attention is at a premium. By employing […]