What Is Programmatic Marketing?

What Is Programmatic Marketing? Simplicity and convenience have become underlying currencies for online users interacting with brands. Because of the 24-hour, global nature of the online world, being able to automate and synchronise your marketing is a necessity. The quick-pace of the digital market can make keeping relevant to your audience a time-consuming task if […]

What is Omnichannel Marketing? Definition, Tips, and Examples

What is Omnichannel Marketing? Definition, Tips, and Examples  The digital and physical marketing landscape is continuing to evolve drastically. With the growing number of devices and applications, companies are constantly adapting to the fast-paced realm of online marketing to reach their prospects. The need to adapt also equates to a need for brands to communicate […]

The Rise of AI and Its Impact in the Marketing Space

Marketing is predicted to be a major area of business operations set to see monumental change – thanks to the rise in artificial intelligence (AI). In fact, a recent study by McKinsey has found that, along with sales, marketing will experience significant financial impact by virtue of these advances.  In essence, if you’re in the […]

The Importance of Location-Based Technology to Drive Relevance and Impact

In today’s digitally based modern marketing world, any one person can view thousands of online ads on any given day. Not surprisingly, a recent study by Infolinks reported that a whopping 9 out of 10 people noted that they have banner blindness and could not recall who the last banner they saw online was from […]