How to Use Omnichannel Data to Build Holistic Customer Profiles

How to Use Omnichannel Data to Build Holistic Customer Profiles

How to Use Omnichannel Data to Build Holistic Customer Profiles As businesses continue to emphasise customer experience, it has become increasingly important to gather data from multiple channels and touchpoints. In this article, we’ll explore how to use omnichannel data to build a comprehensive understanding of your customers and create personalised experiences that drive loyalty […]

Exploring the World of IGN Africa

Exploring the World of IGN Africa

Exploring the World of IGN Africa When it comes to the world of gaming, IGN Africa is a name that has been making waves in recent times. Africa’s leading video game and entertainment website, with a focus on video games, entertainment, technology, eSports, and more, IGN Africa is a media outlet that provides the latest […]

Discover the Exciting World of Gameloft

Discover the Exciting World of Gameloft

Discover the Exciting World of Gameloft Gameloft, a French video game company founded in 2000, offers just that – an impressive gaming catalogue that spans across mobile devices, consoles and the PC. With a focus on high-quality graphics and engaging storylines, Gameloft has made a name for itself in the gaming industry, and the company […]

Maximising Your ROI with Bidstack Advertising

Maximising Your ROI with Bidstack Advertising

Maximising Your ROI with Bidstack Advertising In today’s digital landscape, advertising is crucial to the success of any business. However, with so many different platforms and strategies available, it can be overwhelming to decide where to invest your advertising budget. Bidstack Advertising offers a unique solution that maximises your ROI by targeting your desired audience […]

How Big Data Powers the Omnichannel Customer Experience

How Big Data Powers the Omnichannel Customer Experience

How Big Data Powers the Omnichannel Customer Experience In today’s hyper-connected world, customer experience has become a key differentiator for businesses. Consumers expect seamless experiences across multiple channels and touchpoints, regardless of whether they are interacting with a business offline or online. This has led to the rise of omnichannel customer experience, where businesses attempt […]

Can I Use Digital Marketing to Target a Specific Location?

Location Based Digital Marketing

Can I Use Digital Marketing to Target a Specific Location? Digital marketing has transformed the way businesses promote their products and services. One of the major advantages of digital marketing compared to traditional marketing is its ability to target specific audiences, including specific locations. The rise of location-based digital marketing has allowed businesses to take […]

Marketing Strategy: Gimmickry or Essential Game Plan?

Marketing Strategy: Gimmicky or essential game plan

Marketing Strategy: Gimmickry or Essential Game Plan? Bring up the topic of a marketing strategy in any agency boardroom and you’ll surely be met with a few sighs and some heavy eye rolling. With ever-shrinking marketing budgets, it’s becoming tougher to get buy-in around appropriating some of your marketing spend to strategy development, especially when […]

How can Twitch be Used to Promote a Brand Effectively?

Learn how you can use Twitch as an effective digital promotional tool for your business.

How Can Twitch Be Used To Promote A Brand Effectively? Twitch, owned by Amazon, has quickly become the largest video streaming platform, with millions of viewers streaming live content daily. Though it’s predominantly known for video game streaming, Twitch hosts a variety of content creators from different industries. Because of the traffic it generates, Twitch […]

How To Identify The Most Effective Paid Media Channels For Your Target Audience

AMA Paid Media Channels

How Businesses Can Identify The Best Paid Media Channels For Their Target Audience The digital marketing world is vast and ever-evolving, with new marketing tools, methods, and paid media channels becoming available daily. This, however, does not imply that every tool, trick, and channel is applicable to or suitable for your business or customers. In […]

What Is Programmatic Marketing?

What Is Programmatic Marketing? Simplicity and convenience have become underlying currencies for online users interacting with brands. Because of the 24-hour, global nature of the online world, being able to automate and synchronise your marketing is a necessity. The quick-pace of the digital market can make keeping relevant to your audience a time-consuming task if […]