What We Do
Video is the fastest growing sector but lacks premium inventory at scale. Advertisers are looking for brand-safe, highly viewable video inventory with engaged audiences that deliver against key metrics.
PlayThru offers brands a premium video solution, across all content verticals, including the consumption megatrends, within the environment of SA’s biggest daily publisher – 24.com.
Services offering
24.com provides PlayThru with premium video inventory embedded within contextual videos relative to the content in all of their articles. This video positioning sits below the headline of the article, above the fold and in the perfect position for optimum viewability. We deliver highly viewable pre-roll video ads into this premium content partner.
Who we service
Play Thru offers over 20 million premium video impressions across all verticals and within South Africa’s most loved and visited news brands – 24.com. Play Thru provides access to the consumption of megatrends of news and sport, lifestyle, entertainment, business, technology, travel and motoring.
Key Features
- User-Initiated
- Content After Ad
- Audio On By Default
- 15-second pre-roll
- High Viewability
- High Completions
- High Time In View
- High CTR's
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